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In this episode of the Tradelco Podcast, we welcome Maxime Étienne Larochelle to discuss his 20-plus-year journey with the company, our approach to customer service, and the vision that has guided Tradelco for 65 years.
Discover what sets Tradelco apart from a traditional electrical distributor: technical expertise, local inventory, reliable delivery services, and personalized support, all backed by a team that puts human relationships at the heart of everything it does.
The episode also explores the evolution of the Tradelco website and its new features, designed to simplify purchasing, streamline order management, and give customers greater independence while maintaining accessible, personalized service.
Finally, Maxime reflects on Tradelco’s 65-year history, three generations of leadership, and the company’s ability to adapt to the changing needs of the industry without losing the values that make it unique.
An authentic conversation about service, innovation, and the future of a family-owned business that continues to evolve to better serve its customers.
00:00 — Introduction: 65 Years of History and Vision
00:48 — If Tradelco Were a Machine…
02:01 — Maxime’s Journey at Tradelco
03:29 — Over 20 Years of Experience and Growth
04:01 — A Family-Owned Business Built on Human Connections
05:30 — Tradelco: More Than an Electrical Distributor
06:03 — Our Strengths: Inventory, Delivery, and Technical Expertise
08:18 — Tradelco in 30 Seconds: What Sets Us Apart
08:33 — Why Service Matters More Than Price
09:20 — Customers and Suppliers: Building Lasting Partnerships
10:24 — The Freedom to Innovate and Move Tradelco Forward
12:03 — Why Invest in a Website?
12:33 — Tradelco Online: E-Commerce Since 2008
13:15 — Technology That Enhances the Customer Experience
15:20 — Discover the New Tradelco Website
17:17 — Product Matrices: Simplifying Product Selection
19:00 — Quick Ordering: Save Time Every Day
19:46 — QR Codes, Labels, and Customized Catalogs
22:29 — Templates and Product Lists: Simplifying Orders
24:06 — Multiple Shopping Carts and New Features
25:33 — A Website That Evolves with Your Needs
26:10 — Coming Soon: Online Technical Support
27:03 — Training and Content: Supporting Our Customers in New Ways
28:21 — A Consistent Customer Experience Across Every Channel
29:27 — 65 Years of Tradelco: A Story That Continues
30:47 — The Secret to Lasting Through the Decades
31:13 — Three Generations, One Ability to Adapt
33:04 — Every Generation Brings a New Perspective
34:12 — The Third Generation: Preparing for the Future
35:25 — The Decisions That Shaped Tradelco
37:38 — Listening to Customers Instead of Following Trends
38:20 — The Future of Tradelco: Where Will We Be in the Years Ahead?
39:03 — Staying Ahead Without Compromising Service
40:15 — The Best Is Yet to Come
